We’re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your operations and your customers.
But what happens when the rubber meets the road and it’s time to actually execute on your plan? That’s when vision and reality can collide; there are usually gaps between what sounded great on paper and what’s realistic within your existing systems and applications.
At Retail TouchPoints, BTM Global CEO Tom Schoen discusses what questions to ask when identifying your KPIs. Knowing what’s actionable will put you in a stronger position to start transitioning those plans into reality.
Read the article at Retail TouchPoints.