BTM Global Vietnam Successfully Implements the Oracle NetSuite Cloud ERP for Dai Linh Group

Dai Linh Group, a leading cosmetics importers and distributors in Vietnam, officially launched the Oracle NetSuite ERP solution implemented by BTM Global Vietnam.

Meeting digitalization challenges
Dai Linh was established in 2002 and has grown rapidly due to the strength of its diversified business model and nationwide distribution channel that spans all corners of Vietnam.

However, Dai Linh Group was challenged with streamlining business processes and improving operational efficiency, from purchasing and inventory management, marketing, and order management to planning. In particular, employee on-boarding and training of new applications was inefficient. Therefore, Dai Linh’s leadership team prioritized finding a solution that is easily accessible and implemented quickly. After carefully considering many partners, Dai Linh Group chose the Oracle NetSuite ERP to address and solve these challenges.

Ms. Nguyen Thi Hoai Huong, CEO of Dai Linh Group, shared: “A fast-growing company will encounter challenges related to the management of its processes and data. That’s why our leadership team is very attentive to digital transformation and ways to make our operations more efficient and accurate. By improving our business processes, the efficiency of data mining and analysis, Dai Linh can grow faster, stronger, and in a sustainable way. At the same time, digital transformation ensures Dai Linh’s position as a leading cosmetic distributor is strengthened.”

Oracle NetSuite ERP – “The solution” for digitizing enterprise management
After an efficient four-month implementation timeline, Dai Linh Group was officially live with the NetSuite ERP system implemented by BTM Global in December of 2021.

The Oracle NetSuite system helps streamline the sales and supply chain process, while greatly reducing the manual work of the accounts receivable and payable accounting department. In addition, thanks to the integration layer of Oracle NetSuite ERP with Viettel’s e-Invoice system, Dai Linh has completely streamlined its sales invoice management and export business. Through NetSuite SuiteAnalytics Reporting and Dashboards, Dai Linh’s leaders can now create realistic and accurate business forecasts, have full visibility into inventory levels to make better-informed supply decisions and to optimize inventory.

The implementation of Oracle NetSuite’s cloud-based ERP for Dai Linh Group has delivered a wealth of benefits to the company; from optimizing processes to improving the reliability of the reporting system and improving responses when the business booms and develops rapidly.

About Dai Linh Group
In operation since 2002, Dai Linh Export-Import and Trading JSC., (Dai Linh Group) is a company with extensive experience and has affirmed its position as a reputable and professional enterprise in the field of import and distribution cosmetics, contributing to honor the beauty of Vietnam.

Dai Linh Group is the exclusive distributor for more than 20 prestigious and quality cosmetics brands in Vietnam according to international standards such as Eveline – Poland, Skinlovers – Korea, Bocoton – France, Ahalo Butter – Japan, W.Lab – Korea, and Inessance Paris – France. With a nationwide distribution system, the cosmetic brands distributed by Dai Linh Group are more familiar and loved by Vietnamese consumers.

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