{"id":23251,"date":"2021-01-27T08:46:48","date_gmt":"2021-01-27T14:46:48","guid":{"rendered":"http:\/\/staging.btmglobal.com\/?p=23251"},"modified":"2021-01-28T11:59:04","modified_gmt":"2021-01-28T17:59:04","slug":"the-btm-teams-predictions-for-retail-tech-and-trends-in-2021","status":"publish","type":"post","link":"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/","title":{"rendered":"Our Predictions for Retail Tech and Trends in 2021"},"content":{"rendered":"

The BTM Team\u2019s Predictions for Retail Tech and Trends in 2021<\/em><\/span><\/h2>\n

Retail has evolved in the last several years, from ecommerce to ERV to contactless payments. On top of these changes were the impacts from COVID-19 in 2020, which we\u2019ll continue to feel for the near future.<\/p>\n

All of this is changing retail even more quickly and drastically. Some members of our team laid out their predictions of the trends and changes we\u2019ll see in 2021 and beyond.<\/p>\n

\"\"Brian V., Business Development Director<\/strong>
\nIn general, online sales are going to soar while in-store sales will shrink. Exceptions will happen in home improvement, everyday essentials and grocery. Starting in the middle of 2021, spending on dining, vacations and travel (and related areas) is going to explode. Retailers need to be ready because this surge will be fast and furious.<\/p>\n

The retailers who are ready will be able to capitalize on it.<\/p>\n

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\"\"Sunny B., Business Development Executive<\/strong>
\nMulti-channel fulfillment will be of even greater importance. Just take a look at your local Target store, where parking lot pickups have increased dramatically. A lot more customers are going to want their merchandise going through customer pickup channels. Store pickup is here to stay, and it\u2019s going to grow in 2021.<\/p>\n

In addition, foot traffic is going to be much higher when compared to the previous year. Retailers will need to have tweaked forecasts and have plans in place for procurement so they can be in stock for the increased business. I think retailers in the recreation and sporting space should be especially prepared for this.<\/p>\n

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\"\"Kyle W., Solution Architect Manager<\/strong>
\nThe traditional \u201cmall\u201d will continue to decline and the need for retailers to have a physical presence is out. 2020 proved that stores are not truly needed for many retailers. Key strategic locations and a large online\/mobile presence will be critical, along with the systems and processes to satisfy customers (a lot of retailers still have terrible omni-channel processes).<\/p>\n

Most analysts and media have overlooked the startingly fast rise of machines. As supplies continue to dwindle, prices will rise and output from certain manufacturers won\u2019t keep up because of COVID-related employee illnesses or other reasons they can\u2019t come to work. Machines do not get sick and they do not take a day off. I think the move to machines is coming a lot sooner than most people expect.<\/p>\n

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\"\"Yen N., Solution Architect<\/strong>
\nAlthough more customers are choosing a multi-channel buying experience, but most retailers can\u2019t keep up with the new normal. Customers are viewing products in the store and making purchases online, or vice versa. They are expecting what they see in the store or online will be available for them to purchase anywhere. In 2021, they must focus on creating fluid transitions and providing a seamless online and in-store experience. Accurate cross-channel inventory is one of the keys to this success.<\/p>\n

There are many retail software solutions that can help drive marketing and sales, but these technologies don\u2019t really work well together. Customer data are collected from multiple sources (e.g. in the store, online or mobile app…etc.). These data are often store in multiple places; they are not saved in one central repository and they can\u2019t be easily accessed by the business or marketers to analyze for marketing efforts.<\/p>\n

In 2021, retailers must improve, streamline and centralize customer data so they can deliver relevant content across all customer interaction points for a seamless cross-channel experience.<\/p>\n

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Want to know how BTM can help your business be ready? Learn more about our Oracle Retail<\/a> and NetSuite<\/a> services.<\/em><\/strong><\/p>\n

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The BTM Team\u2019s Predictions for Retail Tech and Trends in 2021 Retail has evolved in the last several years, from ecommerce to ERV to contactless payments. On top of these changes were the impacts from COVID-19 in 2020, which we\u2019ll continue to feel for the near future. All of this is changing retail even more […]<\/p>\n","protected":false},"author":1,"featured_media":23252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"\nOur Predictions for Retail Tech and Trends in 2021 - BTM Global<\/title>\n<meta name=\"description\" content=\"The BTM team made a few predictions of the retail tech trends and changes we\u2019ll see (or should see) in 2021 and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Predictions for Retail Tech and Trends in 2021 - BTM Global\" \/>\n<meta property=\"og:description\" content=\"The BTM team made a few predictions of the retail tech trends and changes we\u2019ll see (or should see) in 2021 and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"BTM Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTMGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T14:46:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T17:59:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.btmglobal.com\/wp-content\/uploads\/2021\/01\/predictive_feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"btm-it-contact@btmgcs.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"btm-it-contact@btmgcs.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\"},\"author\":{\"name\":\"btm-it-contact@btmgcs.com\",\"@id\":\"https:\/\/staging.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e\"},\"headline\":\"Our Predictions for Retail Tech and Trends in 2021\",\"datePublished\":\"2021-01-27T14:46:48+00:00\",\"dateModified\":\"2021-01-28T17:59:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\"},\"wordCount\":830,\"publisher\":{\"@id\":\"https:\/\/staging.btmglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.btmglobal.com\/wp-content\/uploads\/2021\/01\/predictive_feature.jpg\",\"articleSection\":[\"Point of View\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\",\"url\":\"https:\/\/staging.btmglobal.com\/the-btm-teams-predictions-for-retail-tech-and-trends-in-2021\/\",\"name\":\"Our Predictions for Retail Tech and Trends in 2021 - 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