{"id":12974,"date":"2017-12-11T15:26:45","date_gmt":"2017-12-11T15:26:45","guid":{"rendered":"http:\/\/staging.btmglobal.com\/?p=12974"},"modified":"2018-08-22T11:51:10","modified_gmt":"2018-08-22T16:51:10","slug":"personalization-vs-data-security-three-questions-to-answer","status":"publish","type":"post","link":"https:\/\/staging.btmglobal.com\/personalization-vs-data-security-three-questions-to-answer\/","title":{"rendered":"Personalization vs Data Security: Three Questions to Answer"},"content":{"rendered":"<p style=\"font-weight: 400;\">If you\u2019re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it\u2019s likely that the answer is yes.<\/p>\n<p style=\"font-weight: 400;\">This isn\u2019t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. But consumers\u2019 willingness to give you their data \u2013 beyond basic contact information \u2013 comes with the expectation that you\u2019ll do everything in your power to safeguard it.<\/p>\n<p style=\"font-weight: 400;\">When high-profile security breaches are common in the headlines and consumers\u2019 skepticism about data security is growing, how do you strike a balance between collecting, analyzing and storing the data while securely handling it? Is it best to store it within your company rather than in the cloud? Who do you share the data with, if anyone? What about your customers\u2019 perceptions of how you\u2019re using their information?<\/p>\n<p style=\"font-weight: 400;\">In this article for\u00a0<a href=\"https:\/\/pointofsale.com\/2017111121796\/Point-of-Sale-News\/Personalization-versus-Data-Security-Three-Questions-to-Answer.html\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/pointofsale.com\/2017111121796\/Point-of-Sale-News\/Personalization-versus-Data-Security-Three-Questions-to-Answer.html&amp;source=gmail&amp;ust=1513092317423000&amp;usg=AFQjCNEvw1LQp-LUAvnB4QPxQgvfa1pPlg\">Point of Sale Magazine<\/a>, Tom Schoen discusses how answering each of these questions can help shape how your organization thinks about and balances the needs of data collection and security.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/pointofsale.com\/2017111121796\/Point-of-Sale-News\/Personalization-versus-Data-Security-Three-Questions-to-Answer.html\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/pointofsale.com\/2017111121796\/Point-of-Sale-News\/Personalization-versus-Data-Security-Three-Questions-to-Answer.html&amp;source=gmail&amp;ust=1513092317423000&amp;usg=AFQjCNEvw1LQp-LUAvnB4QPxQgvfa1pPlg\">Read the full article<\/a>\u00a0at Point of Sale Magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it\u2019s likely that the answer is yes. This isn\u2019t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. But consumers\u2019 willingness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization vs Data Security: Three Questions to Answer - BTM Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.btmglobal.com\/personalization-vs-data-security-three-questions-to-answer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalization vs Data Security: Three Questions to Answer - BTM Global\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it\u2019s likely that the answer is yes. This isn\u2019t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. 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