{"id":12785,"date":"2017-04-19T14:16:29","date_gmt":"2017-04-19T14:16:29","guid":{"rendered":"http:\/\/staging.btmglobal.com\/?p=12785"},"modified":"2017-04-19T14:17:09","modified_gmt":"2017-04-19T14:17:09","slug":"small-scale-technology-projects-still-face-complex-integration-questions","status":"publish","type":"post","link":"https:\/\/staging.btmglobal.com\/small-scale-technology-projects-still-face-complex-integration-questions\/","title":{"rendered":"Small-Scale Technology Projects Still Face Complex Integration Questions"},"content":{"rendered":"

It\u2019s a volatile time for retailers, to put it mildly, and this uncertainty makes investments in retail operations more important than ever.<\/p>\n

But rather than large, enterprise-wide technology investments, we\u2019ve seen an increasing number of retailers seek out smaller scale, more focused technology projects that address one specific area. And yet these projects don\u2019t avoid complexity; organizations continue to grapple with questions around combining on-premise and off-premise applications, legacy with new systems, as well as factoring in the expectations of the mobile consumer.<\/p>\n

In this exclusive<\/a> for Mobile Marketing & Technology (MMT), Kimberly Berneck discusses the importance of strategic technology planning and a whole-business approach to integration \u2013 no matter the size of your technology project.<\/p>\n

Read the full article here<\/a> at MMT.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a volatile time for retailers, to put it mildly, and this uncertainty makes investments in retail operations more important than ever. But rather than large, enterprise-wide technology investments, we\u2019ve seen an increasing number of retailers seek out smaller scale, more focused technology projects that address one specific area. And yet these projects don\u2019t avoid […]<\/p>\n","protected":false},"author":1,"featured_media":12727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43,47],"tags":[],"yoast_head":"\nSmall-Scale Technology Projects Still Face Complex Integration Questions - BTM Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.btmglobal.com\/small-scale-technology-projects-still-face-complex-integration-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small-Scale Technology Projects Still Face Complex Integration Questions - BTM Global\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a volatile time for retailers, to put it mildly, and this uncertainty makes investments in retail operations more important than ever. 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