It’s a volatile time for retailers, to put it mildly, and this uncertainty makes investments in retail operations more important than ever.

But rather than large, enterprise-wide technology investments, we’ve seen an increasing number of retailers seek out smaller scale, more focused technology projects that address one specific area. And yet these projects don’t avoid complexity; organizations continue to grapple with questions around combining on-premise and off-premise applications, legacy with new systems, as well as factoring in the expectations of the mobile consumer.

In this exclusive for Mobile Marketing & Technology (MMT), Kimberly Berneck discusses the importance of strategic technology planning and a whole-business approach to integration – no matter the size of your technology project.

Read the full article here at MMT.