In this exclusive article for Mobile Marketing & Technology, BTM senior vice president of delivery management Kimberly Berneck explains why integration is critical to the current “buy anywhere” goal that retailers are trying to achieve.

Integration among systems, applications and interaction points is important to achieving payment convergence, but it’s also a complicated area. When working with an integration partner, it’s important for retailers to know some of the critical questions and considerations so they come to the table more informed and ask the right questions.

To better understand why integration is so important to your retail strategies, read the full article at MMT.