How Perry Ellis Deployed Clearer Customer Visibility and an Improved Loyalty Program in just Seven Weeks!
By Kimberly Berneck, Senior Vice President, Delivery Management
A 360-degree view of customer behavior and a stellar loyalty program that better rewards and retains customers. What retailer doesn’t want that? And how about in just seven weeks?
Perry Ellis International (PEI) is a global apparel fashion house that reaches consumers in the stores and online. Understanding customer behavior and harnessing their loyalty across so many touchpoints is complex, so they turned to us to help make it happen.
In this webcast, Sandeep Baghel of PEI and I discussed how this bold project was approached and why it was successful! You’ll learn:
- Best practices for broadening data visibility to better reward and retain customers while optimizing margins
- Success tips for achieving a holistic view of customer behavior to gain better engagement
- How PEI’s partnership with BTM Global drove a 7- week deployment of Oracle Retail Customer Engagement Cloud Services
- Post go-live lessons learned
Plus, we’ll take time to answer your questions. Join us!
Perry Ellis International Gains a Holistic View of Customers in Less Than 7 Weeks
Wednesday, Nov. 14
11:00 a.m. ET