BTM Global Vietnam to Implement Oracle NetSuite’s E-Commerce Solution for Citicom

In March 2021, BTM Global Vietnam signed an agreement with Citicom Commercial JSC, a leading industrial steel supplier and processor, to implement the Oracle NetSuite e-commerce solution, SuiteCommerce Advanced (SCA). Citicom who is a long time Oracle NetSuite ERP customer, has selected SCA to power its online business in Vietnam.

Mr. Le Phung Thang – President & CEO of Citicom (left) and Mr. Huynh Quang Tien – Director of BTM Global

The Oracle NetSuite SCA solution will help Citicom seamlessly integrate every level of its multi-channel business on a single, unified platform. Citicom will be able to produce product quotes, manage orders and inventory , provide financial reports and efficiently manage marketing and customer service.

BTM will lead all aspects of the implementation, including the customization of key business processes required to run Citicom’s steel business. This will support Citicom customers by giving them quick access to product quotes and the ability to meet other requirements, with just a few clicks.  

“With an aim to become the top steel supplier in Vietnam, Citicom’s management understands that digital transformation is essential in today’s competitive market. After an in-depth review of the market and options available, Citicom selected Oracle NetSuite’s SCA solution as an e-commerce platform to help our business optimize sales and improve customer service. We are pleased to work with BTM Global Vietnam on this project,” said Mr. Le Phung Thang, Citicom’s chairman and CEO.

Mr. Huynh Quang Tien, Vietnam operations director at BTM Global Vietnam stated: “BTM Global Vietnam is proud to implement the Oracle NetSuite SCA solution for Citicom. With our in-depth experience in consulting and implementation of NetSuite’s e-commerce and business management solutions, combined with our experience within the Vietnam market, we look forward to delivering an efficient and transformative solution for Citicom.”

About Citicom
Citicom is a leading industrial steel supplier and steel processor in Vietnam. For nearly 20 years, it has been a reliable partner of many domestic and foreign companies, as well as industrial groups in industries such as steel structure, shipbuilding, tools and machinery manufacturing, motorcycles parts, hydroelectricity, thermoelectricity and clean energy. Citicom aims to become the top steel supplier in the mechanical engineering and manufacturing industry in Vietnam by 2023. For more information, visit 

About BTM Global Vietnam
Founded in 2004, BTM Global is a NetSuite solution provider in Vietnam and a long-standing member of the Oracle Partner Network (OPN) Specialized program. The company is headquartered in Minneapolis, Minnesota, USA and with a branch in Ho Chi Minh City, Vietnam.

BTM Global provides consulting services, system integration and implementation of NetSuite ERP, CRM and ecommerce systems for businesses on the NetSuite cloud platform. In addition, they offer Oracle Retail solutions for the retail industry, ranging from small regional chains to the world’s most recognized brands.