BTM Global Announces Marshall Retail Group is Live with Oracle Retail Xstore Office Cloud Service

In just 100 days, MRG gains sophisticated point-of-service capabilities for a diverse customer base

MINNEAPOLIS (August 11, 2020) – BTM Global, a premier provider of system integration and development services, announced that Marshall Retail Group (MRG) is live with Oracle Retail Xstore Point-of-Service (POS) v18 in the cloud. BTM led the integration and implementation of Oracle Retail in just 100 days. This project is the retail industry’s second implementation of Oracle Retail Xstore Office Cloud Service. The Xstore Office Cloud Service acts as the central repository for all store transactions allowing for cross-store returns and providing upstream systems necessary sales and transactional information. Xstore Office is the central distribution point for all foundational data going to the stores.

MRG is America’s leading travel retailer in the airport, casino and resort marketplace spanning 200 stores across the United States. Because most customers visit or travel through an MRG location, a tailored and efficient approach is essential for a remarkable shopping experience. With Oracle Retail’s robust suite of capabilities, MRG is better able to meet its diverse customers’ expectations with more agile and sophisticated check-out options and compelling promotions. MRG will deliver services such as mobile selling and self-checkout for customers, purchase capabilities that are compatible with resort or casino loyalty programs, and more efficient and mobile POS capabilities for store employees.

“Whether at an airport, casino or resort, we are thrilled to welcome our customers into a fresh shopping environment that offers more personalization and efficiency than ever before,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “BTM Global brings expertise to implementing Oracle Retail Xstore Point of Service in the cloud. This experience led us to a successful implementation in record time to deliver the best customer experience as the economy reopens.”

“MRG has gained a flexible suite of capabilities that helps them tailor a shopping experience to fit each customer segment, and this foresight will reinforce their leadership in the industry,” said Tom Schoen, CEO of BTM Global. “We are proud to continue working with them after the go-live to bring more enhancements and integrations online that provide their customers with options and check-out efficiency from start to finish.”

“Agility is a board-level conversation in the recovery towards the New Next as retailers take advantage of new opportunities to serve customers in a rapidly changing environment. Working closely with Oracle, Marshall Retail Group and BTM Global were able to implement new technology to modernize their customer experience quickly,” said Mike Webster, senior vice president and general manager, Oracle Retail. “This continuous innovation in the cloud will provide MRG with the ability to respond effectively to new requirements while preserving a positive experience for its customers.”

BTM Global is a long-standing member of Oracle PartnerNetwork (OPN). BTM Global also led the first cloud implementation in late 2019.

About BTM Global
BTM Global Consulting, LLC (“BTM Global”) provides system integration and development services for clients ranging from small regional chains to the world’s most recognized brands. Through strategy, development, implementation and support, BTM Global approaches each project as a partnership that helps clients become more seamless, efficient and profitable. Its teams are made up of strategic advisors, problem solvers and proactive partners who examine a project from many angles and perspectives to offer the best solution to a client’s challenges. For more information, visit

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service.  To learn more visit:

About Marshall Retail Group
Marshall Retail Group (MRG) is America’s leading travel retailer in the airport, casino and resort marketplace. For 65 years, MRG has provided clients with a collection of attractive, successful brands in more than 200 standalone stores across the United States, with over half operating inside 20 airports nationwide. MRG prides itself on ‘creating unique experiences’ for customers by developing distinctive retail store concepts that feature and highlight the local culture, community and lifestyle of the cities in which they are located. MRG, along with the largest electronics-based retailer in the nation, InMotion, are now wholly owned subsidiaries of WH Smith, the leading global retailer in news, books and convenience for the world’s traveling customer. For more information visit:


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